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Are spam complaints voting you out of Hollywood?

Spam complaints are every marketer’s worst nightmare. If you want to know who’s responsible for routing your messages to junk folders and what Hollywood has to do with spam filters, today’s blog post...

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Webinar: The Psychology of Email Response

What makes them open, click and convert? Getting people to open your emails, click and convert is part science and part art, but mostly science. Live on Wednesday September 12 at 1 PM EDT, we’ll take...

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The Complete Guide to Using Hashtags

The humble hashtag is now becoming firmly embedded in our culture; if you speak to any teenager, it’s likely that they’ve used the word hashtag in a phrase to cement its meaning. But the hashtag does...

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Persuasion and Psychology in Boosting Conversion

People are smart. People are irrational. People are all kinds of things – and even science hasn’t figured us out yet. What is also important to keep in mind is that while internet and technology have...

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How to Use Open Graph Tags for More Traffic

Given how drastically Facebook reach has declined in the last year, who doesn’t want to regain some of their Facebook investment? Open Graph tags make it easy. You can even get 50-250% more traffic...

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How to Create Shareable Content for Social Media Audiences

Businesses and consumers alike spend a lot of time (and money, in some cases) on a variety of social media sites. This does, however, mean that large amounts of content is generated and shared each...

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Pinterest Passes Twitter in Popularity

Twitter, first launched in March 2006, may have a good four years on Pinterest (launched in March 2010), but the visual discovery tool has finally leapfrogged its older brother in popularity by 3%,...

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Klout Me In: Why You Need to Know Your Score

As influencers, online marketers, and people who count all the engagement that comes in – we need to remember that we also need to know where we as people (or a business) stand. Most marketers and...

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How to Build Genuine Social Media Conversations

Social media has opened up a plethora of new ways to build meaningful relationships with your fans and followers. From sharing blog posts to posting behind-the-scenes videos, your fans are able to...

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7 Steps to Writing a Killer Customer Survey

Surveys are a great way to learn more from your subscribers. Knowing your subscribers can in turn improve service, products and the targeting of your marketing emails. Through a survey a marketer can...

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How to Create Blog Content that Spreads like Wildfire

Let me guess, you are the proud owner of a small business, and your number one priority is to grow your business, make money and make a difference. Right? I mean you want to help other people and...

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How to Engage Your Email Subscribers

Do you know why the best academic students take notes during lectures? Research indicates that with more intensive and varied interaction our brain works better. When writing alongside listening and...

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Email Re-Activation Strategies That Will Save You Money

Re-activating customers who are no longer engaging with your emails should be part of your regular email marketing strategy and factored into your customer lifecycle. It is a fact of life that people...

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